Strictly my impression.  ...having watched Naish, starting with kites from about 2002-16, Robbie does a quick cover on a market segment so his dealers have a full quiver.  I do not find the General Motors approach where the designer is relegated to the shadows attractive.  With Indiana and GONG, you well know the origin of the DNA.

It will be interesting to see a production model, but the Hoverboard in the photos looks pretty featureless compared to the others.  Maybe it is a lot less expensive?

Jim